Book summary the end of marketing
TV and radio were previously used to broadcast ads and ads worked well. Choose an attribute with two extremes for the X-axis and a different quality for the Y-axis. This Network effect is the base for every successful cultural change.
It challenges us to work even harder and helps us imagine ways of improvement. Creative people can and do change the world.
A promise earns enrolment, and enrolment is what we seek as marketers.
Constant discounts are not generous. It might not even need a leader.
New marketing book
They want to try everything new. Today Spotify has the power to make artists superstars while all they have is permission asset. Without being hyperbolic, this is the best business or marketing book that I have ever read. It leads to engagement that leads to trust. To spread your idea, it must travel by word of mouth. Status roles decide who will drink first at the oasis. Moreover, his blog is probably the best blog in the world. Aim for adopters people who seek out the newest things and avoid trying to woo adapters the general population.
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