The Companys some strategies for entering Chinese market is right but not enough.
Company made wrong choices between mom-and-pop stores and hypermarkets. The Intercultural management is the vital aspect which needs to be addressed for managing different diversities and increase its productivity. What was especially good?
Intercultural Management has precise objectives which are directly linked to the expatriation process: Intercultural interactions should be improved which is directly dependent on personal experiences of the employees.
Deontological aspect reflects the part when the company knew that their reserves would only last for two years. There is a big contradiction between the status and role abroad and at home: Abroad the expatriate had a high level of responsibilities, greater autonomy.
Consumers of South America prefer pound cakes, cereal bars, and products with milk cream instead of preference of sweet goods with strawberry jelly filling in Mexico.